by Jason | Mar 20, 2016 | blog
Crowdfunding Update At present, I am working on building a mailing list of people who show an interest in the product. This endeavor seems like it should be straight forward, but it’s more difficult than you might think. I have several landing pages. I post on Facebook and Twitter. Most recently I tried to boost a Facebook post. I wanted to test a $10, single day boost. The post reached 369 people. Post engagement was 26. We got 2 page likes and no sign ups on our crowdfunding mailing list. When I set up the boost, I used crowdfunding, crowd sourcing, electric toothbrush, and toothbrush as key words directed at US individuals. That $10 gave me some insight, but that’s about it. We just don’t have the money to throw at advertising in hopes for a successful outcome. That could get very expensive with the distinct possibility of no return.We have gotten very nice reviews from users of the product. I hoped the testimonials on the landing page or the use of proceeds would motivate people to sign up. Apparently neither reason was motivating enough. I have done market research and statistical analysis before. Admittedly, the sampling was small, but we should have gotten a few additions to the list.I have read a lot about crowdfunding lately. The most successful campaigns are those done by companies who already have a large following. Other successful campaigns had celebrity help. If you read my other posts regarding celebrity contacts, you know how far we got with that. Gatekeepers stopped us at every attempted contact. Since we do not have a mailing...
